(Pay Per Click) also called (cost per click), is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (Google, Bing, Yahoo) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
Advertisers will typically bid on targeted keyword phrases relevant to their target market and will seek to drive a high volume of traffic to one site, safe in the knowledge that the click is coming from someone who is a lot further down the buying funnel to purchase their products or services.
Websites that utilise PPC ads will display an advertisement (Text Ad) on the publishers SERP when a keyword query matches an advertiser’s keyword list.
Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, (SERP)
PPC is instant gratification or our clients, We could set up a campaign today and within minutes you are appearing in front of you target customer who is searching for your products or services right now.
Where PPC can be highly rewarding it can equally be extremely expensive if done incorrectly. Without experience and focus your good intentions of instant exposure can become very costly.
This is where the PPC experts at Three60 are on hand right from the initial conversation to make sure your campaigns are extremely targeted. We have extensive knowledge of all of the tools that the publishers have to offer in setting up and running campaigns. This aligned with our own years of experience running all kinds of PPC campaigns as well as our ABO technology give us a market leading approach to your campaign set up and management.
This three-way synergy allows us to provide you with ROI very quickly from any campaign whether it be a new set up or an existing campaign that just is not working.
The Three60 approach differs from other agencies in that we would offer you an initial consultation.
In this consultation we would analyze and evaluate initially whether your business would be eligible to work with three60.
The reason for this exclusivity is purely down to an understanding of expectations by ourselves of what the customer requires and an understanding from the customer of the work and effort that will go into their PPC campaign to achieve their desired results.
If we feel we can work towards achieving your goals then we will work with you however if we feel your target ROI is unrealistic we will give you a full explanation why we would not take the project and will advise you as to what your expectations should be
We have found that this open and transparent dialogue right at the beginning of the relationship has allowed us to create long term mutually rewarding partnerships and has allowed us to set realistic expectations
The most important aspect in setting up PPC campaigns for us is the understanding of the desired goals that you need to achieve and the CPL (cost per lead) / cost per acquisition) that you require to achieve and ROI.