Google Shopping is a dedicated shopping search engine from Google.
It allows searchers to find products for sale from online merchants, with search results featuring product SKUs, information, prices, stock availability and merchant ratings.
Unlike “regular” Google, only those who pay via PLAs– Product Listing Ads are included within Google Shopping.
Google Shopping results do appear within regular Google searches, whenever Google believes there’s a shopping match. These results are normally shown in a special shopping box integrated into regular results, which also shows a “Sponsored” disclaimer.
With the increase in pricing on amazon and eBay eating away at the profits of e-retailers a new solution was required and who better to step up but Google –(of course!)
Three60 digital have been working shopping campaigns from the early days and we feel e-commerce retailers couldn’t have landed any better on their feet with the advent of Google Shopping
In a nutshell we think its brilliant, its cost effective and if campaigns are run by experts (like us!!) then they can be extremely rewarding.
We use our propriety reporting tool Three60 View to allow you to see all elements of your campaign and link that back to your inventory.
Three60 digital are Google shopping experts and have the best consultants in the business ready to advise, set up and run your shopping campaigns. Not only do we have the best resource but Three60 Digital are proud to announce the first algorithm based optimisation tool for Google shopping, working cross device and linking into your inventory. We have evolved our unique ABO technology to work with Google shopping to provide you with the most refined and fully optimised campaigns allowing you to see high ROI.
Read more here in our latest press release….click here
Get in touch today to have a conversation with a Google shopping expert to see if Google shopping is for you and should be part of your strategy
Alternatively if you have an existing campaign we would be more than happy to give it a quick once over and give our feedback
Give us a call on 0203 823 6676 or alternatively send us an email firstname.lastname@example.org or use the contact form on the contact us page,